Discovery sessions for website projects

Step a forward to get started with a discovery session which we will hear more about you and discuss the opportunities in your business.

Discovery sessions before a website project

Discovery session is a sequence of meetings between your project manager and you to understand the goals, strategy, operations and activities of your business. All expectations and requirements are mapped out at this step to build a roadmap for what is coming soon.

Ahead of the discovery session, the client can do some preparation to build a clearer picture of the business:

• Branding guidelines: All files and documents presenting your brand across different channels such as logos, color palette, style, voice-tone, etc.

• Organisation chart: A list of people in your company or business such as directors, executives, managers, etc.

• Full product/services list: A list of your offerings, which prepared to be used later used across the site, as detailed as possible.

• Marketing resources and calendar: We'll go through the current successful efforts that puts you beyond your dreams.

• Competitor list: The players in your industry with an expertise and sales you are trying to reach and target.

Understanding website user/customer persona for your site

A website persona is a realistic sketch of your website's target audience which reflects the characteristics, needs and motivations of your target audience.

Website persona is essential for businesses looking to:

• make informed decisions

• understand user needs

• align different teams

If you are not sure about the audience you will target, you can perform a competitor research and analysis and try to get the most out of their ongoing actions for a target similar audience.