How to overcome the main concerns about the platform?

As most of you already know that we use Wix and Wix Studio as our main design and development platform. Sometimes, concerns about Wix arise and people start asking questions about the platform's abilities and if it will be a lack of chance for getting their businesses to scale in the future.

In this article, we answer the questions that asked frequently by people who are not very into Wix products, the entire infrastructure, packages, etc.

The Main Concerns About Wix

We can categorize people concerns about Wix platform into these:

• Platform limitations (customization, templates, export, code access)

• Technical & performance issues (speed, bugs, mobile display)

• SEO & marketing control

• Ecommerce & monetization challenges

• Integration & API limitations

Let's take a closer look at all these concerns.

Limited customization / flexibility to design layouts

As an end user with no technical background, you are not expected to start coding just to get the design you wish to see. You can either use Wix or Wix Studio to build your own designs with no code or simply start with designer-made templates by Wix or other Wix partners.

You don't have to design pixel-perfect creatives on your own but it is not that hard to start with simple steps. Besides,you can overcome all design limitations if you'd like to work with a Wix partner so that they can implement a custom layout with JS and Wix Code environment.

Code access / exporting site to another platform

Wix is like a closed ecosystem where all necessary data is kept in a box. Therefore, you cannot directly export the site design to somewhere else or migrate it over to another website platform.

You can integrate almost all services with external systems through third-party apps or custom coded apps, AI agents, automations like Zapier.

For future scalability, you can try building a hybrid system, especially for databases so that you are not fully locked into Wix CMS. But don't forget that this requires an advanced level of coding knowledge.

Page speed / performance issues

The main red flag arise about website performance in Wix is page loading speed. It happens when the page is loaded with many elements and high-size media files generally.

Even though it is not possible to remove scripts from the source codes or avoid unncessary looks in back-end, you can simply apply the following principles to make your websites better in site speed:

• Limit the number of animations on front-end

• Minimize large size images and videos

• Remove pop-ups on the homepage

• Replace PNG files with JPEG files

• Don't use many repeating elements on pages

Sometimes you can face with errors and bugs which cannot be resolved by the users. These are the problems that can only be fixed by Wix engineering teams.

SEO features lack of great visibility

People are still thinking Wix is HTML based platform with bad SEO reputation. Those were the claims date back to centuries behind. Wix now comes up with great SEO features and built-in tools from meta tags to schema markup to AI LLM integrations.

E-commerce & monetization challenges

You can monetize your website through Google Ads, Wix Stores, Wix Bookings, and other apps installed your site.

You can also let a Wix coder to build custom checkout flows, payment gateways, bypass product data or automate everything in your store.

Limited integrations with apps and services

Wix is one of the major players in the market. It is integrated with leading service providers like PayPal, DHL, Stripe, Printify, Printful, etc. You can further customize and integrate your Wix website with apps, widgets, front-end and back-end codes.

Try out Mailchimp, Hubspot, Omnisend, Klaviyo, Klarna and other website to third-party app integrations to build your own custom site structure for marketing, payments, etc. Learn how to set up and remove apps on your Wix site in our video tutorial.

How to Overcome All These Concerns Easily?

Before getting into the platform, all the bad comments or the comments told by noone but unskill/oldschool guys, you should search for if the claims are true or not. Also, you can work with a Wix expert to learn all about Wix.